I’ve not blogged in a few weeks. Life and work have ramped up leaving less time for writing, but I’m here again as a few things at work have slowed in recent days.
This post has given me pause, but I felt compelled to write something on the latest National Rifle Association ad largely calling for fellow Americans to take up arms against each other. The ad is narrated by Dana Loesch, a conservative television pundit, and NRA spokesperson.
The full text of the 1 minute ad is the following:
They use their media to assassinate real news. They use their schools to teach children that their president is another Hitler. They use their movie stars and singers and comedy shows and award shows to repeat their narrative over and over again. And then they use their ex-president to endorse “the resistance.”
All to make them march. Make them protest. Make them scream racism and sexism and xenophobia and homophobia. To smash windows, burn cars, shut down interstates and airports, bully and terrorize the law-abiding — until the only option left is for the police to do their jobs and stop the madness.
And when that happens, they’ll use it as an excuse for their outrage. The only way we stop this, the only way we save our country and our freedom, is to fight this violence of lies with the clenched fist of truth.
I’m the National Rifle Association of America. And I’m freedom’s safest place.
The first thing I noticed was the “othering.” The first word of the ad is they. Right from the start, the ad, and the NRA which is presumably also made up of people, distance themselves from “those people, over there, doing bad things.” The best way to develop fear and create action is to objectify your target. Call others “they”, and one immediately feels less connection to the person being targeted.
I’ll try to move past the use of they but it is peppered throughout the ad, so bear with me.
The next few sentences portray schools as a breeding ground for spreading liberal bias. Last time I checked, our local public schools did not have a political affiliation entry requirement. My child goes to school with families of varying political and religious beliefs so I am not sure where these schools that teach that our President is like Hitler are located. I encourage Dana to take me on a tour of such a school. And as for actors, actresses, and comedy shows, freedom of speech and expression are a right. Conservatives had a field day with Obama for eight years.
Next we move into the fear mongering, and of course there is more othering going on as well. Liberals are painted as heathens that are out of control bullying law-abiding citizens and creating havoc in cities and towns across America. Oh the humanity! You know what I did last night? Watered my flowers, and took a walk with my husband and dog. I did not run down my street with a RESIST! flag while burning my bra. The thought does make me laugh though.
Now we move on to the NRA’s answer to this madness. Fight! Yes! That is definitely the answer to the “madness.” And the only reasonable assumption to make here is that the NRA is calling citizens to fight with guns. This is the NRA after all whose sole purpose is to get guns into the hands of American citizens. That’s it. That is their goal.
And lastly, the insinuation that our freedom is at risk if we don’t take this call to action. Ugh. Please.
This is fear mongering at its finest. It is delusional and paranoid to say the least. And quite frankly, it is sad. This is not okay, and I never thought we would be at this place.
We can do better.